Zen w/ Jen

Design Foundations

Calming coastal, with joyful pops of color. A simple scrapbook feel with handwritten headings.

Color

ACSS palette slots · Soft Coast

Base swatches

Primary · Sage
#AEC4BE
Secondary · Ocean
#6F9FB3
Tertiary · Sun
#F4C95B
Accent · Coral
#F0875A
Blossom Pink
#F2B6BB
Base · Shell
#F4F1E7
Neutral · Kelp
#193D40
Primary — ultra-light → ultra-dark
Secondary — ultra-light → ultra-dark
Tertiary — ultra-light → ultra-dark
Accent — ultra-light → ultra-dark

Typography

Fraunces · Caveat · DM Sans
Aa
Fraunces · Display
Jen
Caveat · Handwritten
Aa
DM Sans · Body
h1

Create your dream life

h2

Calming coastal living

h3

Hey there, I'm Jen

h4

Find your flow by the sea

eyebrowWellness & Coaching
scripta little note from Jen
body

Simple, clear, and easy to navigate — never too wordy. Body copy is set in DM Sans at a comfortable measure with generous line-height for easy reading on any device.

Spacing

fluid · t-shirt scale
space-xs
space-s
space-m
space-l
space-xl
space-xxl

Radii & Shadows

soft, diffuse coastal depth
radius-s
radius
radius-l
radius-xl
shadow-s
shadow-m
shadow-l
photo